Semrush describes Website Analytics as the process of working with website data to improve the user experience (UX) and site performance and we, at OptFirst, are aware that the foundation of your online presence is your website. Here is where you establish connections with possible clients, present your brand, and ideally turn site visitors into leads and sales. But how can you tell if your website is putting in the necessary amount of effort? Website analytics can help with that. Let OptFirst show you the significance of web analytics as well as the benefits of using OptFirst to measure succ

In the world of digital marketing, data is king. It’s essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just that. OptFirst takes a deep dive into the world of analytics, including how to use data to measure the success of your digital marketing efforts and make informed decisions.

Facebook has the highest number of monthly active users of any social media network in the world, making it the most lucrative in terms of digital marketing. With over 2.8 billion monthly users, the company also owns Instagram and WhatsApp, making it the cornerstone of all paid social campaigns. Providing burgeoning businesses access to relevant audiences on their budget, Facebook Ads offer a platform with unparalleled accessibility while delivering a return on investment that brought $80.4 billion in revenue in 2020. Check out how OptFirst can use Facebook’s vast – yet completely measurable