Facebook has the highest number of monthly active users of any social media network in the world, making it the most lucrative in terms of digital marketing. With over 2.8 billion monthly users, the company also owns Instagram and WhatsApp, making it the cornerstone of all paid social campaigns. Providing burgeoning businesses access to relevant audiences on their budget, Facebook Ads offer a platform with unparalleled accessibility while delivering a return on investment that brought $80.4 billion in revenue in 2020. Check out how OptFirst can use Facebook’s vast – yet completely measurable